Virgin Mobile Homepage
The goal was to showcase major offers while keeping quick links visible above the fold. Using Google Analytics and user interviews, we redesigned the layout to boost conversions and click-throughs. In collaboration with trading teams, we enlarged desktop banners and added three new components to our design system and CMS. The redesign led to a 54% increase in conversions and 83% more click-throughs, with video banners later boosting banner clicks by an additional 29%.
Mobile Deals Landing Page
Taking steer from the previous Homepage re-design we also applied the same components and insight to the mobile deals landing page, this also increased conversion by 34% and users were finding what they wanted much faster.
Manufacturer Page Optimisation
This project aimed to understand user behavior on our manufacturer hubs. Using heatmaps, user interviews, and A/B testing, we identified key interaction patterns and optimized the main and sub-pages. The updates helped users better understand each manufacturer’s offerings and were well received by both users and manufacturers.
Heat map Example
Samsung Manufacturer page
