Virgin Mobile Homepage
For this project, the main goal was to provide users with a view of all the major offers whilst keeping the other section's quick links visible above the fold.
We used our existing google analytics data mixed with user interviews to enhance this page and create a layout that increased conversion and click-throughs to the subsequent pages.
Working with our trading teams we also increased the size of our banners on Desktop and introduced 3 new components to our design system and CMS.
The re-design of this page helped increase conversion by 54% and click-throughs by 83% this was further optimised to add video banners helping increase banner click-throughs by another 29%.
Mobile Deals Landing Page
Taking steer from the previous Homepage re-design we also applied the same components and insight to the mobile deals landing page, this also increased conversion by 34% and users were finding what they wanted much faster.
Manufacturer Page Optimisation
The main goal of this project was to understand how users behaved when visiting our manufacturer hubs, using heat map data from our insights team we were able to understand how users navigated, where they often clicked and where their attention was mostly spent.
Using this data as well as user interviews and A/B testing we were able to create a more optimised approach to our main manufacturer page and subsequent sub-pages for each.
Updating this page helped users understand what each manufacturer offered the varying phones and services/features each specialised in and the new pages were not only well received by users but also by the manufacturers too.
Heatmap Example
Samsung Manufacturer page
