Designers: AI Isn’t Coming for Your Job. It’s Coming for Your Admin
Let’s talk about the big, slightly robotic elephant in the room: AI. Specifically, the loud chorus of “AI is going to take your job” that’s been buzzing around the digital world lately... Read more
The Designer’s Dilemma: Innovation vs. Familiarity in E-commerce UX
As a lead product designer at Gymshark, I’ve found myself and my team constantly riding the fine line between pushing the boundaries of digital design and adhering to well-established UX principles... Read more
Figma Plugins Are Changing the Game for Gymshark Designers – Here’s How You Can Leverage Them Too
As product designers, we’re always searching for ways to streamline our workflows and create an environment where creativity can thrive with fewer roadblocks. At Gymshark, this pursuit of efficiency has led us to one of the most time-saving tools for our design process: Figma Plugins... Read more
The Designer’s Journey: 10 Things It Takes to Be a Well-Rounded Digital Product Designer
Whether you’re just starting your design journey or looking to expand your skills these 10 things will help... Read more