Design Wrapped 2025
Looking back on 2025, what stands out to me wasn’t the battle between a new technology and design, but how naturally over time they began to work alongside each other. We moved faster than ever, experimented more freely, and designed at a pace that would have felt impossible and maybe a little reckless a few years ago. Yet, at the same time, there was a growing care in how experiences were shaped. Less rush to impress. More attention to how something lands, how it feels, and how it shows up for people in real moments... Read more
How I Vibe-Coded a Video Game with AI and Figma Make
I’ve always believed the best way to understand new tools is to get your hands dirty with them. For my latest side project, I set myself a challenge: could I build a working game using Figma Make – without starting from any UI files, just prompts?
The result was a fully playable version of Pong with some twists, and along the way I learned a lot about the capabilities (and quirks) of AI in creative work... Read more
The Designer’s Dilemma: Innovation vs. Familiarity in E-commerce UX
As a lead product designer at Gymshark, I’ve found myself and my team constantly riding the fine line between pushing the boundaries of digital design and adhering to well-established UX principles... Read more
Figma Plugins Are Changing the Game for Gymshark Designers – Here’s How You Can Leverage Them Too
As product designers, we’re always searching for ways to streamline our workflows and create an environment where creativity can thrive with fewer roadblocks. At Gymshark, this pursuit of efficiency has led us to one of the most time-saving tools for our design process: Figma Plugins... Read more
The Designer’s Journey: 10 Things It Takes to Be a Well-Rounded Digital Product Designer
Whether you’re just starting your design journey or looking to expand your skills these 10 things will help... Read more