Your Edit was created to provide customers with personalised product recommendations, using data from their previous purchases or browsing history we delivered a truly curated experience.
Emails
The marketing journey consisted of an email sent to customers who had recently purchased a product showing curated recommendations based on those purchased items.
Your Edit Page
Personalised with the users' first name from the email or their account and featuring a spotlight of recently viewed/purchased products, this page delivered truly personalised recommendations in a way that felt personal to them.
The page also refreshed as users browsed more product pages in their journey creating a live experience that could be visited multiple times in their journey.
Signposting
To allow users to access their edit page we created multiple entry points into the page from the homepage, PLP and PDP.
