Unified Inbox for
the Gymshark Ecosystem
the Gymshark Ecosystem
I led the creation of a unified inbox for the Gymshark and Training apps, aimed at simplifying and enhancing the user experience. By consolidating all messages, notifications, and updates in one place, we eliminated friction in the user journey and allowed seamless navigation between shopping and training.
This feature boosts user engagement across platforms, strengthening brand loyalty while providing a more convenient, personalised experience. It reflects Gymshark’s commitment to innovation and our focus on building a connected, user-centric community.
Timely Push Notifications
for Enhanced User Engagement
for Enhanced User Engagement
To maximize the impact of the unified inbox, we implemented a strategy for timely push notifications that direct users to their Inbox. These notifications are thoughtfully crafted and strategically timed to deliver relevant updates—such as new product drops, training reminders, and exclusive offers—right when they're most valuable to the user.
Dynamic Inbox Messages
for an Engaging Experience
for an Engaging Experience
Each message in the unified inbox is designed to deliver rich, dynamic content that elevates the user experience. Incorporating elements like videos, interactive graphics, and shoppable links creates a more engaging and immersive environment within the app.
This approach allows us to showcase new workout routines, share product tutorials, and provide direct paths to purchase, all within a single message.
