The Challenge
The goal was to prove how easy it is to curate valuable learnings from across the web into a single, dedicated source with minimal effort. I wanted to create a platform that surfaces real A/B test case studies, making high-quality optimisations data accessible to designers and marketers.
Curation Strategy
Leveraging AI to gather and summarise tests from authoritative sources like Optimizely's Big Book of Experiments, ensuring credible, data-backed content without manual data entry.
Core Features
Daily Case Study: A rotating "Case Study of the Day" feature that keeps content fresh and encourages daily visits.
Filterable Grid: A responsive 3-column grid layout allowing users to filter articles by category for targeted learning.
Saved Collection: Personalised "Saved" page using localStorage to persist user favorites without a backend.
Visual Identity: The Vault Aesthetic To give the application a distinct identity, I moved away from standard flat design to a "Skeuomorphic Vault" theme. This includes:
- Authentic metal textures and gradients
- Digital codebreaker style text animations
- Interactive Spline 3D scene integration
- Dark mode optimised navigation
