I developed a retro-inspired game concept for the Gymshark x RAD collaboration using Figma Make, blending nostalgic design with interactive brand engagement. The game was fully optimized for both mobile and desktop experiences, ensuring accessibility across all devices.
Drawing inspiration from RAD’s distinctive website UI, I leaned into a bold Windows 95 aesthetic—complete with pixelated graphics, vintage system sounds, and nostalgic UI elements—to create a playful, yet on-brand experience that resonated with RAD’s unique identity.
Gameplay incorporated a dynamic scoring system to encourage repeat plays and competition. At the end of each session, users were met with a custom “Game Over” screen that didn’t just mark the end of the game—it also served as a marketing touchpoint. This screen presented players with an exclusive offer or promo code as a reward for their participation, seamlessly tying user engagement to potential conversions.
