Luxurious heavy-weight textiles.Lifting-inspired technical fabrics. A classic streetwear look.
For Everywear launch we created a bespoke journey promoting app-exclusive early access combined with our new exclusive product programme 'The Dropset'.
For Everywear launch we created a bespoke journey promoting app-exclusive early access combined with our new exclusive product programme 'The Dropset'.
Designs
Exclusivity
To prompt users to download the app we included timely modals that displayed QR codes to scan on desktop and a magic link on mobile.
FOMO
To create hype and tease the drop to users before the launch we created countdown banners to drive hype and app downloads.
