The Dropset is the only place for customers to get their hands on exclusive, limited-edition monthly Gymshark drops before anyone else, from the coldest collabs to the freshest graphics.
For the Dropset project we created a marketing journey from Landing pages, Homepage banners as well as app download modals to drive the app downloads metric.
Landing Page
Product Pages
Products go live on the app 48 hours earlier than the website, we introduced a way to browse the product on the website but prompt app downloads to purchase.
App Experience
